Blogging is a great
way to share your interests and ideas, educate, entertain people or promote
your business.
However, knowing where
to start is not always easy. You need to pick your niche, type of blog to
develop, a hosting company, writing platform...
Sometimes, even coming
up with the right colors of the website may seem to be difficult!
In this topic, I’ll
cover the basic steps you need to make to start a blog and even make money
while blogging.
Without further ado,
let’s get going!
Part I. Refining ideas
to perfection
The very first thing
you have to do is to decide whether you’ll start a blog as a
hobby, to increase your name, your brand awareness or as a full-time job.
Take a moment to
figure this out as it is quite an important step. When you do that, the next
step is to pick a type of blog that suits your purpose the
most.
Here are the most
common ones:
a) Personal/Personal
Brand blog - excellent for
blogging as a hobby or building a brand online.
b) Corporate. I believe the name speaks for itself,
doesn’t it?
c) Affiliate marketing
blog - product or service
promotion to your readers.
Already decided?
Great!
Now you’ve got
yourself some guidelines.
Let’s move on to the
third step: picking a niche. While some blogs have multiple niches,
it is always better to have a clear focus.
Why is this step necessary? Well, multiple niches may result in poor SEO.
There are several ways
that search engines determine the blog’s relevancy, and keywords frequency is
one of them. Having multiple niches might attract fewer readers as they stay on
the blog for the relevant content.
By meaning, multiple
niches tend to drive traffic away. For example, the readers who want to read
about sports will feel reluctant to visit a blog that writes about ten more
different topics.
It is tricky as when
you pick a niche, you have to make sure your topic is relevant and big enough
so that you won’t run out of content to make. Iit is always useful to research
what your readers are interested in.
You can do this by
investigating keywords most people are searching for, using a keyword checker.
Note that it is best
to reach for keywords marked in yellow, since with the red ones it’s too hard
to get to the top, and the green ones are too easy.
In my personal belief,
this part of creating a blog is the hardest one as it requires a lot of
research and refining ideas to perfection.
Others believe that it
is not necessary to know your niche - you just have to start and it will come
naturally.
So it’s really only up
to you how you’ll come up with what to write. Simply think about what you’re
best at and give it a go!
People will be
interested in your blog if you are unique and confident with what you write.
Newsletter about your
company? Technologies? Traveling? If you feel like you need any ideas, check
out this list of the 20 most popular blog ideas. I am sure it will help and inspire you.
Hey, the hardest part
of creating a blog is almost over!
I just assume you are
interested and consider going ambitious with your future blog, right? If not
now, then one day, for sure!
You may have even
thought about making money from blogging! If that’s the case then there are
many ways you can do it.
Read this article to understand better how various tactics work.
Great! We are done
with the first part. Let’s move on to the technical part.
Part II. Website
creation
Here we have four
steps to make: to choose a web host, domain name, a platform for your blog, and
to set a theme and some plugins that are necessary to give you the
functionality you need to write, edit, publish and manage the content.
So, to begin with, we
need to find a web host that would suit your needs. If you already have your
preferable host in mind, feel free to skip this step and move on to choosing a
domain name for your blog. If not, let’s get to it!
Before picking
the web hosting company, you have to know what you need. Reliability? Daily
backups? 24/7 Customer Support? Here are the main features that are considered
crucial to a successful blogger and his website:
·
Performance. A poor website loading speed can be harmful.
Most consumers expect a web page to load in 2 seconds or less. If not, the
majority say that they would not return to a poorly performing website. Look
for a host that has it’s servers nearby.
·
Disk
space. When you’re just
starting, my advice would be to look for a plan with a 10GB disk space on it.
You won’t need all of it for the first 3 months or so, but later on, when
you’ll be uploading more pictures, articles, plugins, and more, you will find
yourself needing more space.
·
Uptime. It is as crucial as website performance. It
depends not only on a web hosting company but on your software as well as it
should be well written. Also, if your website is running on old platforms, the
chances of errors rise. It is recommended that you always upgrade the software
to the latest version. Moreover, wrong configuration settings can be a cause of
downtime too. So we definitely don’t want a host with low uptime - we aim for
the best possible one, right
·
Support. This one is easy. It is always best to have
24/7 support by your side in case you find yourself in need of assistance. Look
for the one with a fast reply time.
Depending on your
choice of a web host, you can get these features and even more, starting
from $0.80/month at Hostinger.
Note that it is always
better to buy hosting for a longer period of time as this way you can save
money and even get some freebies such as free domain registration and free SSL.
If you’re unsure
whether you’ll like the host and you are hesitant to buy their hosting, look at
their refund policy. Usually, there should be a 30 days money-back guarantee
you can use.
Next up, we have one
of the last steps - choosing a domain name that defines your
blog’s identity.
With Domain Checker, you can check which names are taken and
which aren’t, as well as their prices for annual registration.
If you’re looking for
some inspiration, check out Name Generator, Nameboy, and Wordoid sites for it.
Keep in mind that some
web hosting companies offer a free domain name registration for the first year
if you get a longer plan subscription.
That is one of the reasons
why purchasing a domain name from the same company that you want to purchase
your web hosting plan is a smart choice to make.
You’ll save yourself
some money as well as time pointing the domain name from one provider to
another.
Next up is an
installation of your preferable content management system a.k.a. CMS.
With any trusted web hosting company you can install a trustworthy CMS.
A few of the most popular are WordPress, Joomla and Drupal.
We’ve come to the very
last step until we can be proud to have created a blog! Setting a theme
and some plugins.
The theme forms the
look of your blog, while the plugins provide features. Blogging platforms such
as WordPress have many free themes and plugins to choose from.
Feel free to
experiment and find what suits you most!
That’s it. We’ve
covered a lot today. I hope this article helped you to understand the basic
steps of how to start a blog.
If you wish to read
more on how to start a blog, use this article that covers even more useful information. Cheers!
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